On the afternoon of April 18, a quality home appliance tasting event with the theme of the full-dimensional experience of high-end users was held in Qingdao Hisense Quality House. The reporter learned from an on-site interview that the brightly listed home appliance, which is known as the first Chinese set of household appliances, has been deeply recognized by users for 5 months. Although the price is high, the market performance has exceeded expectations, and it has entered tens of thousands of Chinese quality user households, with a purchase rate of more than 40%.
With the new round of consumption upgrades, home appliance consumption is gradually transforming from functional consumption to quality consumption. Complete purchases, smart interconnection, perfect homes, and quality life are becoming rigid demands for quality consumption. Bright set of household appliances is a high-end smart set of household appliances under the Hisense brand. It advocates "the beauty of a complete set of household appliances" and takes good appearance, good functions, good intelligence, and good service as the user value carrier. It is deeply loved by urban high-net-worth household users.
At the event site, a new user survey report shared by the person in charge of Bright GTM showed that the 70/80 generation is the main force of Bright “loyal fans”, with an annual income of more than 400,000 yuan. Among them, the system purchase users are mainly professionals and business management. "The ultimate unity, the beauty of the complete set" is the soul of the brilliant product, achieving the ultimate unity in appearance design, intelligent experience, and service integration. The survey shows that these are also the two main reasons for users to choose Bright. At present, the in-depth value-added service for the first batch of Golden Seed users has been launched. This will be another iteration of Bright Nine Star Golden Diamond service.
The reporter learned that in 2021, there will be continuous new products of bright sets of home appliances, and Latong will continue to grow the set family throughout the year: Chinese side-by-side refrigerators that are more in line with Chinese people's habits, and the industry's hot full-color laser will be launched in the first half of the year... Bright set of products will be more intelligent: Hisense will continue to dig deeper into the standard formulation of the set to form a unified PI, a unified UI/UX interaction language, a unified voice interaction, a unified screen service flow, a unified non-perceptual distribution network, and a unified High-end service standards and other six major standards have been met, and lead the formulation of sets of standards for the home appliance industry!