1. Foreword: The dark horse with the highest market growth rate stirs the laser track
When it comes to Dangbei projection, which was born only two years ago, the most surprising thing is the growth speed of its dark horse running into the game.
At the beginning of 2019, Dangbei launched the first smart projection Dangbei F1, which fired the first shot at a kind price combined with real stockpiles, which swept the market in a short time; a year later, Dangbei projection F3 established home intelligence. The flagship projector standard; then to the D series of home projectors that emphasize cost-effectiveness, and the C series of small projectors that focus on miniatures. In the past two years, it has allowed more people to experience the fun of projection in more scenes, and the market has gained a lot.
According to IDC data, in 2020, 3 million household projectors will be shipped. Dangbei has officially entered the TOP5 head camp thanks to an exaggerated rate of 4 times net growth, and has become the main force in the domestic projector industry. In the New Year Festival of e-commerce platforms in 2020, Dangbei ranks among the top two in smart projection.
In addition, according to the latest data, in January this year, Dangbei projection sales growth still exceeded 350% year-on-year, and there is no doubt that it has established a firm foothold in the first echelon.
It is worth mentioning that the data show that in 2020, 3 million household projectors will be shipped, LED light source products accounted for over 88% of the consumer market share, light bulb products accounted for 5%, and laser light source 7%. It can be seen that after LED projection has entered a highly saturated mature stage, there are still considerable opportunities for development in the higher-end laser projection market.
At the same time, most of the laser projection product market is the sky-high price of laser TVs priced at tens of thousands of yuan, leaving considerable room for movement. This may be the reason why Dangbei began to stir the field of laser projection after completing the coverage of the various sub-categories of LED light source products.
Recently, Dangbei released its first laser projection-Dangbei Laser Projector X3. Its pre-sale price is 5799 yuan, but it is equipped with high-end theater-level ALPD laser technology, which has reached the brightness as a mid-telephoto projector. 3200 ANSI lumens is invincible among smart projector products at the same price, and it is also subverting the industry in one fell swoop.
Dangbei, which has always piled up to overflowing, is equipped with MT9669 chip from MediaTek, 4-core A73+Mali-G52 GPU, supports AI image quality enhancement, automatically optimizes screen saturation, brightness, and clarity, and can reduce noise and perform dynamics compensate.
Next is our detailed evaluation experience of Dangbei Laser Projector X3.