More than 50 days have passed since the release of Huawei Smart Screen. Nowadays, when searching for "Huawei Smart Screen" on search engines, the first relevant question is "What is the difference between a smart screen and a TV?"
For a moment, judging from the feelings of an ordinary consumer, there should still be a lot of confusion about the "new species" of smart screens at this time. For example, in terms of functions, it is easy to notice new abilities that have never been seen before, such as the "Smart Eye" lifting camera and one-touch projection screen. From the basic functions and appearance, Huawei Smart Screen is still a familiar "TV".
Coupled with disagreements in the media, it is difficult for consumers to have a logical and self-consistent understanding of Huawei's smart screens, and they are more likely to be influenced by multiple voices.
Why is this happening? On the one hand, the media and evaluations are still accustomed to the evaluation logic of traditional TVs, and the Huawei smart screen with AI technology as the background cannot find a reference benchmark in the world; on the other hand, the Huawei smart screen has released too much at one time. Multi-function and selling point, it is a bit complicated for users to sort out the clues by themselves.
Huawei's smart screen, which is native to AI soil, has officially embraced the market. At this time, there may be reasons to return to the original point of technology to sort out the value proposition of this product.
What is wisdom anyway? Where does it come from, how does it make users pay, and where does it go in the future? These answers are actually written on the back of that big screen.
We can re-recognize Huawei's smart screen in a logical chain composed of three keywords: jungle, cement, and AIoT.
The origin of the jungle: the crowding and rebirth of TV
When re-recognizing Huawei's smart screen, perhaps it is necessary to re-recognize its stage: today's TV market.
When the carnival of Internet TV ended, the forest of TV returned to its inherent growth mode. In fact, objectively speaking, what the television industry lacks today is not the extent of technological innovation, but the track of technological innovation.
Since the form, function, and experience nodes have been relatively fixed, large-screen products cannot achieve rapid innovation iterations like smart phones, and in turn, the industry chain can only continue to compete in the red sea at several relatively fixed nodes such as audio-visual, and compress the supply chain. Innovation costs and desires.
In the end, we saw that the TV became a relatively crowded forest. In 2018, the retail volume of China's color TV market was 47.74 million units, a slight increase of 0.5% year-on-year, and retail sales fell by 8.6%, entering an obvious "downturn cycle".
In contrast to the gradual industrial congestion, from the technical logic, we can see that television has obvious positive growth factors. For example, TV is the only home computing center in the home that maintains long-term plug-in networking and has strong computing power; TV is very viscous and is suitable for matching with a variety of hardware forms; TV is consistent with the interaction habits of the elderly and children, and is suitable for providing decentralization Family service.
In fact, the Internet TV trend around 2016 is also aimed at the technical scene of TV. But what the Internet can do is only a change in the content ecology. It cannot change the interactive mode and interactive capabilities of the TV, so that the TV can adapt to the envisioned scene-what the Internet cannot do, AI can.
The core change that AI brings to TV is the two-way nature of interaction logic. Not only people can watch TV, AI allows TV to watch people too, can interact with users by voice, and even provide more complex integrated data intelligence. This change at the bottom of the technology makes it possible for home scenes, multiple hardware scenes, and simple interaction scenes at a glance.
Therefore, we confirmed two things: the TV market urgently needs a new track; AI is the most likely new track.
If the TV market is like a crowded jungle. If the forest continues to remain the same, and the products can only be homogenized with the ceiling unchanged, then what is ultimately lost is the vitality of the industry itself. At this time, the only way is to have a tree to try new growth methods, take advantage of new technological tracks such as AI to take root deeper, and explore new nutrient space for the jungle.
This "rule of the jungle" constitutes the basic soil for the emergence of Huawei's smart screens: it comes from the TV industry's urgency for "AI navigation", and it also comes from the infinite value that the large screen scene should have released.
There is one more thing. Behind Huawei's smart screen is the one who can and dare to push the AI + hardware to the extreme today. It may only be Huawei.
The logic of cement: how to build wisdom?
It's not the first time we have heard of AI+ TV, but why is only Huawei Smart Screen called "wisdom"? And bring consumers a huge number of AI functions?
When the TV jungle is urging the arrival of AI, the industry will fall into such a logical circle: Where does the wisdom of AI come from?
Obviously, many TV manufacturers have only voice assistants for smart solutions. However, voice assistants can often only solve the problem of interaction efficiency, and cannot create new value based on AI.
But if you want to maximize the value of AI in the existing environment of TV, you need the cooperation of chips, systems, and sensors. The technical difficulty has become a real watershed between Huawei's smart screen and TV products.
Let's take a look at how many AI-related software and hardware support points are there in Huawei's smart screen: On the hardware, the "Smart Eye" camera provides AI interaction, and the NPU-equipped Honghu 818 chip provides AI computing power; on the software, distributed Hardware virtualization capabilities support cross-screen experience and IoT device interaction, the voice assistant "Little Art Wizard" performs voice interaction, and various AI algorithms cover all areas of smart screens; and in the cloud, Huawei's AI capabilities can continue to decline Smart screen.
This complete AI system promotes the core differentiation of Huawei's smart screens in that it adjusts TV products from the bottom to the forefront to either support AI or be improved by AI.
For example, Huawei’s smart screen is equipped with an AI smart eye camera that automatically lifts. This camera can make 1080P high-definition video calls and can interact seamlessly with mobile phones. In this functional experience, the smart eye camera can actively identify users based on AI capabilities, so as to perform functions such as smart angle calibration and smart light supplementation. In this functional system, the smart camera, the AI chip in the TV, and the distributed system perform their duties at the bottom layer, creating a complete environment for the realization of the AI algorithm, greatly improving the experience of large-screen high-definition calls, and matching cameras with similar large screens The program produces a fundamental difference in experience.
This logic is like human beings began to use cement for construction. It is easy to place a stone called AI on the building, but breaking AI into cement and permeating all aspects of the hardware is a huge technical system layout. But if you want to build a higher building, you must crush the building materials to the most basic unit. In front of the fields of chips, systems, and smart cameras, traditional TV manufacturers are currently unable to support this tall building called "smart".
This also explains why many users feel that Huawei’s smart screen has so many new features. Visually, there are smart high-definition calls, AI fitness, AI KIDS, etc. brought by "intelligent eyes"; interactive upgrades brought by "Little Art Elf" in hearing; smart home control and so on on the IoT side.
The reason behind this is that Huawei Smart Screen provides a complete set of underlying AI capabilities, rather than purely detailed AI functions. Ability can continuously release new AI functions. This is the true meaning of wisdom.
The value of AIoT: center, growth, return to truth
From the perspective of the complete underlying AI system, we can understand the many value differences of Huawei's smart screens, such as the large number of new gameplay brought by the "wisdom eye", such as the intelligent optimization of sound and picture effects. The goal of Huawei's smart screen is not only AI. Another key word for it is IoT.
The term AIoT is now widely recognized, and AI can solve the most critical interactive logic problems and value generation problems in IoT scenarios. In the specific scenario of TV, AIoT has different meanings: AI can change the way the TV interacts with users, and TV is also a natural device hub in the home, with considerable computing power, and can be powered and connected for a long time; In addition, the TV is naturally an experience amplifier for other screens, and gaming, entertainment, and audio-visual experience can be climaxed on the large screen in the living room.
This kind of location logic makes the TV the center of the circle between people, equipment, and screens. After Huawei Smart Screen provides a large number of new experiences based on AI capabilities, the goal is to truly form a family AIoT matrix through the interactive iteration of AI.
Straightening out this logic, we can understand many functions of Huawei's smart screen. For example, smart screen projection, smart screen control, and smart home control combined with others.
Let us return to the perspective of user experience. The home AIoT experience brought by Huawei's smart screen, through the massive integration of AI technology and system-level hardware virtualization capabilities, has created three long-term growth value spaces:
1. Based on the full scenario of Huawei 1+8+N, the centralization of home equipment can be more effectively constructed. Let the big screen become a smart interaction center, a multi-screen experience center, and an IoT control center, so that the experience of buying terminal devices, wearable devices, and home equipment will continue to show integrated growth.
2. Based on the machine vision interaction brought by "Smart Eyes", the voice interaction brought by "Xiaoyi", and the distributed interaction brought about by multi-screen interaction, form the logical foundation of software evolution. The acclaimed AI KIDS style, AI fitness function, and more new smart gameplays can continue to be born in smart screens, and can be adapted to the combination of Huawei's full-scene hardware. This allows users to buy a large screen that can continuously increase its software and become smarter.
3. The use of a large number of AI interactions allows Huawei Smart Screen to present complex technical capabilities as a minimalist experience, thereby reducing the threshold for home users. For applications that seem to be complex, such as smart screencasting, both the elderly and children can complete them with zero threshold. This allows Huawei's smart screen to achieve a balance between complex content, functions, and simple experience through technology.
The more home devices you have, the better the experience, the more you use the smart screen, the better the experience, the elderly and children will not experience badly-the complicated technology behind Huawei's smart screen, systematic software and hardware breakthroughs, and huge functional innovations are finally integrated Such three sentences.
Smart screen, gentle subversion
So far, we can already answer, what is the difference between Huawei Smart Screen and TV:
It is the joy of AI improving the large-screen experience, the surprise of the change in the value of the living room, and the beginning of multi-terminal collaboration and the intelligent habit of the whole house.
Perhaps when consumers first faced Huawei's smart screen, they would have such a curiosity: It looks like a TV, so why is it not as "subversive" as imagined.
This is a "psychological error phenomenon" that often appears in the hardware market: everyone is looking forward to the complete subversion of the hardware form, but it is easy to overlook the value represented by the hardware form may be the basis of the user experience, the result of hard work. The real innovation can happen on the software side, and on deeper systems and chips.
Such a change may not be as fierce as the hardware form is completely rewritten. But what Huawei's smart screen may represent is another kind of "gentle subversion." It will use gentle evolution to allow you to quietly adapt to the new large-screen experience and even the lifestyle.
You may not have expected this change to happen, but when you return other products, you will be surprised that it is so uncomfortable.
This may be like, we feel very simple and happy when we think of life in kindergarten, but if we are allowed to return to kindergarten immediately, many people will collapse in a short time.
This is because you and your world have gained wisdom in their growth. When you firmly grasp wisdom and tomorrow, the past is subverted on another level.
A sweet and warm subversion.