In April, various home improvement companies announced their first quarter performance, and the data is quite encouraging. The cumulative sales of building materials and home furnishing stores above designated size in the first quarter were 198.06 billion yuan, a year-on-year increase of 111.92%. In the first quarter, the net profit of listed home improvement companies such as Haolaike, Piano, Dongpeng Holdings, and AIA Ceilings increased by up to 328% year-on-year. The home furnishing industry, which has survived the "cold winter" of 2020, seems to usher in "another village".
As the forefront of all decorations, the door and window industry is also growing rapidly. In recent years, door and window companies have continued to develop in exhibitions, stores and other channels. In 2020, Red Star Macalline stores will add 30 doors and windows, an increase of 60% compared to the same caliber, and the same caliber of stores above 200 square meters will increase by 29% year-on-year. According to the analysis of the Shell Research Institute, the new potential demand for doors and windows in the second-hand housing transaction market is close to 100 million square meters each year; in the new housing market, in 2020, the national commercial housing sales area will reach 1.761 billion square meters, and the potential demand for doors and windows is about 440 million square meters. Meter. The stock just needs to be released and incremental consumption is upgraded. China's door and window industry has truly ushered in a category explosion.
Looking up at the stars and down-to-earth: the joys and worries of the door and window industry
From the perspective of door and window brand competition, the domestic door and window market still presents the characteristics of a large market and a small industry. The total market share of TOP10 door and window companies is less than 5%, and the total market share of TOP 30 companies is less than 10%. From the analysis of consumer demand for doors and windows, in the future, aluminum alloy doors and windows and aluminum-clad wooden doors and windows will become the two core categories of the door and window retail market, and consumers' demand for one-stop solutions for system doors and windows continues to increase. This gives door and window companies two major inspirations. One is to strive to scale up and increase market share; the other is to transform from providing products to providing flexible customization, and provide door and window consumers with a one-stop solution for intelligent manufacturing. .
In the process of large-scale development of door and window enterprises, the problems of low informatization and low efficiency in design and dismantling have made enterprises difficult. According to research, most door and window companies still use manual order splitting as their main production method. 1Xiao medium-scale aluminum door and window factories are generally equipped with 3 order splitters. The order splitters work nearly 4 hours a day on average during the peak season of orders. The company spends at least 280,000 on the labor cost of order splitting every year. In the face of personalized high-end design, the splitters need to redraw and sort out the drawings, correct design errors, and complete the process materials. It also consumes a lot of communication costs and affects the production schedule of the workshop.
Even the head department window companies feel anxious about the digital and intelligent upgrade of the factory. For such traditional enterprises, it is unrealistic to train an IT team in a short period of time. There are generally several ways they choose digitalization: one is to buy cloud design software, which mainly solves the problem of acquiring customers and the order; the other is to establish a supply chain management system to solve cost problems. Some enterprises above the designated size will purchase a single system according to their own situation, and configure their own team to adjust the system to suit the development of the company's business. In a sense, these are all superficial "digital transformations." This requires companies that provide digital services to have one-stop service capabilities and a deep understanding of the front-end and back-end needs.
The strength of Sanweijia behind the growth of door and window companies
At the end of April this year, Chen Tao, the CEO of Milano Window, brought his team to the Sanweijia headquarters to investigate and exchange views on the current digital upgrade of the aluminum door and window industry. Mr. Chen said, "We are not here to buy medicine, but to come to see a doctor." The words truly reflect the aspirations of most door and window companies-to complete the digital and intelligent transformation, only tools are not enough. The key is to find the crux of the problem.
(Cai Zhisen, CEO of the Milano Window team and Sunway Home)
In the early stage of research and development of aluminum door and window solutions, Sanweijia conducted an in-depth investigation on the door and window industry, and proposed a development plan for the automation, intelligence, and connection of the front and back ends of the door and window industry. In 2020, the Sanweijia aluminum door and window design section is officially launched, including free door and window design, one-click style replacement, sun room design, one-click ordering and removal, one-click export CAD, one-click quotation and other functions.
Aiming at the pain points of dismantling orders in the aluminum door and window customization industry, Sunway Home continues to upgrade its solutions. In 2021, the "Mysterious Order Dismantling System" will be launched, using the accurate data parameters of Sunway Home Design Drawings to seamlessly open up the design and dismantling orders to realize stores and factories. Efficient collaboration and integration of order review and dismantling have laid a solid foundation for the transformation and upgrading of enterprise digital intelligence.
The mysterious machine system directly disassembles the design model, starting from the design end, controlling production risks, and standardizing the front-end and back-end standardized operation procedures. After the store has determined the design, the order is placed and the factory can immediately sign the order, review the order, collect payment, and output the production data. The whole process does not need to switch software, and all design adjustments are automatically synchronized, reducing the communication gap between the front and back ends.
Compared with the stand-alone software, Sunway Home's cloud-based software can provide continuous technical iterative services, and follow up problems in a timely manner without additional charges; the comparison focuses on the production-side order splitting software, and the Sunway Home design and order splitting integrated system can take into account the functions of the marketing end. Improve collaboration between designers, consumers, factories and stores, and reduce communication costs. More importantly, smart order splitting reduces the company's dependence on order splitting personnel and saves labor costs.
At present, the door and window brand leaders such as Liangmudao, Rolandzini, Aowei Doors and Windows, Yiqun Doors and Windows, Mercer Doors and Windows, Meizhixuan, Odick, Oboni and other door and window brands have joined Sanweijia to take the lead in the digital upgrade of customized doors and windows.
The door and window industry has become a new outlet for the home furnishing industry. Practitioners in the door and window industry must always remember to "dig deep and accumulate grain", and digitalization will be the key to determining how far a company can go. Sanweijia uses the cloud design + order splitting system to help enterprises restructure the efficiency of the work process from the design end to the factory end, and empower more door and window enterprises to achieve leapfrog development.