1. Foreword: Nearly half the average price of the same size was won! This is the most ruthless cut of the price butcher
From the perspective of the large-screen industry, users urgently need larger-sized products.
According to AVC, the color TV industry will continue to grow in size in 2021, and the market share of 65-inch and 75-inch products will continue to grow, which is expected to grow by 2.6% and 1.8% respectively; the average size of China's color TV market in 2021 It will increase to 53.1 inches, an increase of 1.9 inches compared with 2020, and the speed of the process of large-size is accelerated.
However, the unusually large-screen TVs are limited by multiple factors such as extremely high prices, complicated installations, etc., and have been in a state of stagnation for a long time from a market perspective.In January 2020, the Chinese market reached 98-inch TVs and only sold a total of 82. Taiwan is the proof.
Then, Redmi unexpectedly played the sturdy role of the price butcher-launched the first 98-inch product of the Redmi Smart TV MAX series, priced at 19,999 yuan, which directly brought down the civilian class from the price of 100,000 yuan +. In addition to alleviating the pain point of "expensive", it also solves the problem of "delivery service", such as door-to-door surveys, one-stop distribution of exclusive vehicles, assisting users in window removal, crane arrangements and other tasks.
All in all, it is "to let you dare not think before, now you can buy it, and it can be safely delivered to your home."
Now, another work in the series-the Redmi MAX 86-inch smart TV has arrived, and the price of 7,999 yuan is still the most lethal big move.
On the e-commerce platform, we selected the official channel, availability, 78 inches or more, 4K resolution and other conditions, and found that the cheapest TV of the same size reached 10,989 yuan, and the screen refresh rate was 60Hz. The most obvious is that you can see that 13,999 yuan ~ 15,999 yuan is the common price of this kind of super-size TV.
Excluding a certain brand TV that has a huge difference between the positioning of 34999 yuan and Redmi, we can calculate that under this random and rough screening condition, the average price of the same size TV reached 13,995 yuan, and the Redmi MAX 86-inch smart The price of TV 7,999 yuan is already closer to half of the average price (about 57%).
E-commerce platform screening results
Such a cheap price attracted us to install and use Redmi's 86-inch super-large screen TV in advance, and recorded the door-to-door process, subjective experience and test data of the TV. Next is our detailed evaluation of the Redmi MAX 86-inch smart TV. .