On November 5th, the first international expo with the theme of imports, the China International Import Expo (hereinafter referred to as the "CIIE"), officially opened at the Shanghai National Convention and Exhibition Center. Samsung showcased cutting-edge technology, leading products, system solutions, and its vision for future smart life through six exhibition areas including display products, mobile electronics, semiconductors, in-vehicle interconnection, smart home, and system solutions, with a 565-square-meter large booth. This is Samsung's concentrated presentation of the overall innovation strength of the entire industry chain.
Innovation is Samsung's DNA. The theme of Samsung's participation at this CIIE is "Do what you can't", which showcases Samsung's latest achievements driven by innovative genes to make the impossible possible. As one of the largest IT exhibitors in the Consumer Electronics and Home Appliances Pavilion at this CIIE, Samsung’s many exhibits were exhibited for the first time in China, attracting the attention of politicians, business people, professional buyers, and the media from all walks of life.
Display technology "new hot spot" stunning the audience
Samsung has always been committed to the innovation of display technology to provide consumers with a better visual experience. Entering the Samsung Display Products exhibition area, the 130-inch IF series LED digital signage is refreshing.
This is a product developed by Samsung based on LED technology and has an HDR function, featuring ultra-high-definition picture quality and convenient operation. Compared with the existing LED digital signage, which can only be set on the back of the product, the product can be set and operated on both the front and the back. At the same time, its lightweight and innovative design has realized the lightweight of the product, attracting many visitors to stop and watch.
In addition, in this area, Samsung exhibited the global star product launched at the end of August this year for the first time in China, that is, the QLED 8K series TV with 8K artificial intelligence enhancement technology and a peak brightness of 4000 nits. This product has Real 8K resolution, Q HDR 8K technology and 8K quantum processor, and the built-in AI chip can intelligently optimize the output screen. Whether users use streaming media, set-top boxes, HDMI, USB cables, or even push to play and watch through the mobile terminal, they can enjoy an intelligent and vivid audio-visual experience.
The era of "miniature" intelligent connection of automobiles
In the in-vehicle interconnection exhibition area, Samsung showed a powerful vehicle digital driving device-Digital Cockpit (smart cockpit). This device is an intelligent platform that extends the concept of the Internet of Things to cars. Through multi-directional connection and integration, the intelligent cockpit can provide more convenient and effective driving information, which not only greatly enhances the safety factor of the car, but also further changes people's driving style and experience.
In terms of hardware, the driver's seat and co-pilot's seat of the smart cockpit use a display screen composed of 2 OLEDs and 1 QLED. The instrument panel, which can be used for function selection, is equipped with 3 buttons, which can be operated with a sense of sight of using a Samsung smart watch, making it more convenient and flexible to use.
In terms of software, the smart cockpit is equipped with on-board artificial intelligence Bixby, which can better adjust the air conditioning, audio, lighting and other facilities in the car. Through the integrated services of Samsung Electronics' Internet of Things, the smart cockpit can better control various devices in the driver's home. In the application of the smart cockpit, Samsung has flexibly applied the Internet of Things technology to build a driver’s "smart-connected" lifestyle. This is the direction of Samsung's continuous technological innovation-making people's lives smarter.
New 5G baseband product 5100 was exhibited in China for the first time
Entering the semiconductor exhibition area, Samsung's many world-class high-tech products come into view. There are mobile storage products that can quickly improve the performance of mobile products, such as solid-state hard disk Z-SSD, LPDDR5 operating memory, USF mobile memory card, mobile solid-state hard disk X5, etc.; also provide strong power for high-end smart phones, small wearable devices and automotive electronics applications Supported Exynos mobile processor products.
Among them, the Exynos 7 series 9610 launched this year attracted a large number of visitors to explore. This product can provide SLR-level image performance through AI image processing capabilities. It is also the world's first mobile processor that can support FHD 480fps recording.
At the same time, Samsung exhibited the world's first 5G communication chip Exynos Modem 5100, which was launched in August this year, for the first time in China. The product is built using 10nm LPP process and is the industry's first baseband product that is fully compatible with 3GPP Release 15 specifications, which is the latest 5G NR new air interface protocol. It supports devices using a single chip to connect to 2G, 3G, 4G and 5G networks.
Samsung is currently the world's largest semiconductor manufacturer, and its research and development and iteration of semiconductor technology have attracted worldwide attention. On October 18th, Samsung announced the first application of the 7LPP process with EUV technology to foundry. This means that Samsung has officially promoted the commercialization of the 7-nanometer process, and it has also laid a foundation for the realization of the fine processing technology of the 3-nanometer-level chip.了基。 The foundation. In the future, the rapid development of 5G, autonomous driving, AI and other scenarios will inevitably increase the market's demand for storage. Samsung's iterative and accumulation in storage density and stacking technology will undoubtedly have the strength to seize the opportunity.
Smart life full experience highlights the beauty of technology
In the system solutions exhibition area, Samsung displayed smart door locks, smart buildings, smart health and other smart life solutions that are closely related to people's lives, attracting a large number of visitors to inquire and experience. The SHP-DR708 smart door lock launched by Samsung SDS has doubled the battery life due to the built-in low-power WiFi chip. After the smart door lock is connected to the wireless network, it can confirm the opening and closing status of the door through the mobile phone, and real-time Record all entry and exit situations including attempts to steal locks.
In addition, this smart door lock is also equipped with an intelligent voice function, which allows users to know how to use the door lock and other related functions at any time, so that users can avoid the trouble of reading complicated manuals, and experience satisfaction is greatly improved.
Smart building is a set of Internet of Things system launched by Samsung, which can integrate artificial intelligence technology into building management. The Internet of Things system is called Brightics IoT and uses the information provided by sensors and closed-circuit television to automatically control the ambient temperature and lights inside the building. The Brightics IoT system can also activate the heating and air-conditioning systems before the staff arrive at the office, monitor which offices are not in use in real time, and then automatically cut off the power supply to save energy efficiency.
The latest mobile electronic products gather to shine
Walking into the mobile electronics exhibition area, you can see Samsung's innovative new products released globally in 2018: Galaxy Note9, Galaxy Watch, Galaxy S9, Galaxy S9+, Galaxy A9s, etc. Among them, as Samsung's flagship product, Samsung Galaxy Note9 has attracted widespread attention after its release. Its full-view curved screen design, AI technology application, and S Pen function improvement and innovation are eye-catching and attract many participants to experience interaction.
The Galaxy A9s, which was just released on October 24, was on public display for the first time at the CIIE. The product focuses on the camera function that is valued by young people today. It is the first in the world to adopt a rear four-camera, which can provide users with the most suitable shooting function on different occasions. At the same time, A9s also provides a "low light" mode, which combines 4 types of pixels into a group, and the photo brightness and noise control performance is even better.
In recent years, despite the fierce competition in the electronic mobile business segment, Samsung still maintains its leadership in the global market by virtue of its strong innovation capabilities, especially Samsung mobile phones, whose product sales have been ranked first in the world for eight consecutive years.
Let every home appliance show the charm of a smart hub
In the smart home exhibition area, Samsung exhibited the brand-new "Quick Drive Smart Multi-dimensional Dual Drive Series" washing machine. This series of washing machines is the first double-drive washing machine to be mass-produced. Through the design of dual motors and dual-drive inner cylinders, the two washing methods of drum and pulsator are cleverly integrated, which can greatly shorten the washing time while ensuring cleanliness. At the same time, based on the Quick Drive, the smart control level of Samsung washing machines has also been greatly improved. When the user selects the fabric/color/dirt degree of the clothes on the App, the "Laundry Book" will recommend the best washing plan, as The private laundry butler brings a new smart laundry experience.
In addition to washing machines, Samsung Pindao series refrigerators also let visitors experience Samsung's superb design and fresh-keeping capabilities. These products have changed the plastic liner of ordinary refrigerators, using metal uniform cooling technology, using metal materials with stronger cold storage capacity on the door wall, back panel and shelf, leading the "revolution" of upgrading the refrigerator liner material. In addition, the three refrigerator panels exhibited this time are all deep and low-key black, which are not only beautiful and atmospheric, but also permeated with a full sense of technology.
At the CIIE, Samsung showcased the top exhibits of the entire global industry chain, not only demonstrating its innovative strength as a leading global technology company, but also expressing Samsung's vision of serving China with technology. "Being an enterprise loved by the Chinese people and an enterprise contributing to Chinese society" is the development philosophy of China Samsung.
Since entering China in 1992, Samsung has continued to introduce the world's top R&D technologies into China, helping China's industrial transformation and upgrading, and contributing to the Chinese economy in a down-to-earth manner. As of the end of 2017, in addition to R&D, production and sales of consumer electronic products in China, Samsung also has a series of supporting enterprises related to heavyweight high-tech industries such as semiconductors, liquid crystal panels, and new energy vehicle power batteries. A systematic layout from processing and manufacturing to high-precision industries.