Tmall Double 11 pre-sale is underway, and smart homes have become an absolute dark horse. As of November 6, a total of 54,000 smart door locks have replaced the traditional "Iron General", and 50,000 smart projectors have turned the living room into a "home theater". The "first explosion" is the robot sweeping. Nearly 120,000 sweeping robots will enter the households after Double 11 to "post". The pre-sale of single products of the head brand Cobos has exceeded 100 million. Smart home has become the "new consumption" choice of millions of consumers in this 11.11.
Data shows that smart home products sold nearly a million during the pre-sale period of Tmall Double 11, becoming one of the most popular consumer categories. The new trend has started two years ago. Take smart door locks as an example. Since 2017, sales have doubled year-on-year. In 2018, a total of 130,000 smart door locks were sold on Tmall. This year, during the pre-sale of Double 11 on Tmall, 54,000 units were sold. Interestingly, 24% of smart door locks were bought in cities at Tier 6 and below, surpassing Beijing, Shanghai, Guangzhou and Shenzhen.
For many “hands”, fully automatic home appliances have almost become standard, but the most popular smart home appliances at the moment not only have to “work on their own”, it is best to “be able to listen and speak”! The data shows, Among the products pre-sold on Double 11 this year, 70% of smart home appliances are equipped with voice control as standard. The life that once existed only in science fiction movies and that you can control everything with your speech is entering hundreds of millions of Chinese households.
Not only are traditional home appliances becoming smart, some innovative products are also emerging, and “new species” of smart products that consumers can choose continue to emerge. Can the massage chair and sofa tell you stories? The integrated steam oven can also report recipes? The bedside lamp with wireless charging can also play music? Yes, everything you can think of can be intelligent! Data show, Tmall double 11 During the pre-sale period, the "obedient" smart dryers, smart cooking machines, and smart massage equipment all doubled year-on-year growth; electric mops became a "dark horse", with a year-on-year growth rate even more than 10 times!
Multifunctional rechargeable bedside lamp with built-in intelligent voice assistant
From the sales data of smart homes, we can not only feel the trend of new consumption, but also let people feel China's "big land and rich resources". The northerners bought 45% of the humidifiers, and they also said that "the heating is too dry"; coincides with the warm winter, the continuous rainy weather in the south also makes the dryer "just needed", Shanghai, Jiangsu, Sichuan, Guangdong, Hunan In the six provinces of Chongqing, nearly half of the dryers have been bought, and there are also good places for clothes that will never dry.
New consumption not only makes first- and second-line white-collar workers crazy, but also young people in small towns keep up with the trend. Smart speakers, smart bracelets, and sweeping robots have become the three major smart products they have placed crazy orders on Double 11, and they have spent 290 million yuan in their shopping carts who are "not bad"!