Marvel superhero movies are well-known, and the two intelligent assistants "Jarvis" and "Friday" in "Iron Man" make many people dream of it, whether it is the development and wearing of steel armor or the most basic vegetable juice extraction , As long as Tony gives an order, the AI assistant will handle it properly.
In fact, people’s unlimited imagination of smart life is also driving the continuous progress of technology. With the rapid development of technologies such as the Internet, cloud computing, and artificial intelligence, well-known manufacturers in the fields of home appliances, technology, and home furnishing have entered the game one after another. The intelligent scenes appearing in science fiction movies have begun to enter our daily lives.
Counting the development of the smart home industry, it has been ten years. In the past ten years, various manufacturers have launched fierce competition in the field of software and hardware, and the simplification and homogeneity of smart home products has also increased in weight. With the development of the Internet of Things, big data, and AI, where is the next decade of smart home? On April 12, a press conference with the theme of "Intelligent Everything" brought new enlightenment and development directions to the entire industry.
Open things and interconnected ecology
At present, the smart home market is huge, with many entrants. According to iiMedia Consulting's data, the scale of China's smart home market continues to expand from 2016 to 2020. In 2020, the scale of China's smart home market will increase by 11.4% year-on-year to 170.5 billion yuan. As the penetration rate of the Internet home improvement market increases, it is expected to exceed 200 billion yuan by 2022.
From the perspective of the market, there are many single products and single intelligent systems. Although each single product can create segmented scenes, these scenes cannot be connected and combined. There are breakpoints between the scenes, which affect the consumer experience and cannot be used. The biggest role of smart homes cannot evolve into smart ecology. This is a problem that most smart home or Internet appliance companies are difficult to solve.
According to market insights and user analysis, Wang Xing, President of Kantar Group Greater China and Global Chairman of BrandZ®, pointed out at the press conference that all changes are based on user needs. The future trend of smart homes will penetrate into multiple scenarios. Experience iteration and deep-level operational transformation.
At this press conference, the user and brand strategy center established by the Midea Life Appliances Division made its debut. Its main function is to conduct user big data analysis, innovation planning, and brand strategy research. Now is a "thousand-thousand-faced" consumer era. , Under the analysis and insight of big data, users' needs for experience and scenarios, and their consumption habits and trends can be more accurately presented. Based on the same judgment on user experience and usage scenarios, it released seven user trends in the smart home industry in 2021, and launched the Quick series of eight new black technology products that will bring users an intelligent full-scene experience.
The definition of Midea released seven user trends in the smart home industry in 2021
Midea believes that the essence of technology is not to show off skills, but to see the efficiency of life. With the diversification of modern people's lifestyles, the scenes of home life are more abundant, and they love their love. People put forward more requirements for comfortable homes, entertainment and leisure, finely controlled cooking, and home cleaning. In addition to the modular design of the intelligent integrated cooking center QuickMore, the multi-functional all-in-one air housekeeper, the Quick series also has highly automated rice cooking robots and hand-free wall-washing machines, as well as a smart kitchen hub that will change the future layout of Chinese houses. QuickHub, a perfect interpretation of what is meant by "AI gives you freedom, release your hands to love and love".
Midea's new Quick series of smart new products
With deep insights into user usage scenarios, Midea has created a new experience terminal through full-scenario and intelligentization at the channel end. After the smart upgrade, the Midea smart small electronics experience terminal has a sense of smart technology and scene experience. Its use is new The space science brings users a full-scenario intelligent terminal service experience. On the product side, Midea is not satisfied with single-product intelligence and single-intelligence systems, but has been doing full-category, full-scene coverage, and has built an open ecosystem relying on the Meiju APP, connecting whole-house scenarios and Full process experience.
Relying on Midea's Mercure ecology, Midea has achieved full-category smart products and full-scenario smart interconnection coverage
At present, Midea has fully opened up the ecosystem in the field of IoT smart homes, and has cooperated with more than 100 companies including Amazon, Ali, Tencent, Huawei, Baidu, OPPO, VIVO, Skyworth, and Bull to realize the interconnection of the Internet of Things. Smart home connection barriers.
The open ecology and Internet of Things across products and scenarios can bring users the most convenient and fast enjoyment of smart experience. This is the future direction of the development of smart home enterprises, which may win the initiative for Midea in the industry competition in the next ten years.
Redefine the boundaries of user scenarios
At the same time, in the field of smart home, Midea is pushing product development based on scenarios, doing everything possible to optimize user experience and improve convenience, while also actively expanding cooperation with companies in the same industry, establishing as many connections as possible, and seeking more convenience Horizontal interconnection. In addition, the expansion of upstream and downstream enterprises has given more possibilities to products and also allowed users to have more room for imagination.
I want to be before the users, and even "difficult" myself in order to make a truly good product. In the face of such "difficulties", Midea still came up with an extremely convenient and complete solution.
Through the Midea Meiju APP, users can first customize their own recipes according to their own preferences, and then purchase healthy ingredients from high-quality suppliers provided by Midea, and then deliver them directly to their homes. Midea considers and gets through the "What do you want to eat?" "All the steps to the delicacy on the table.
In-depth cooperation with suppliers of high-quality ingredients has begun to produce chemical effects. At the press conference, Midea demonstrated the fruitful results of its active deployment of smart home brand ecology. It selects upstream and downstream raw materials for smart cooking, such as Longmi’s Wuchang rice, COFCO’s whole grains, Tiannong Food’s high-quality chicken products, Yacui Fort’s high-end organic vegetables and Zhixin flower tea have created a closed-loop full-process ecological experience that allows users to be safe and worry-free through the method of "intelligent software and hardware + scientific diet and usage + preferred ecological product supply".
Midea has cooperated with many cooking raw material brands to launch an ecological experience program of "smart hardware + preferred ingredients"
There is a service to have an experience beyond expectations
At present, there are many smart home companies entering the market, but the technical strength and production process are uneven due to the comprehensive strength of the company. Among them, the big brands are more secure in terms of quality and after-sales. Today, when hardware and software are relatively transparent, if you want to make a breakthrough, you must have your own killer.
The relevant person in charge of Midea smart small appliances said that innovation and continuous upgrading are the driving force for the development of smart homes, and a strong after-sales service is the most powerful guarantee for users to try new products and new technologies, and is also an important support point for sustainable development. At the press conference on April 12, Midea took the lead in the industry to launch the after-sales service upgrade policy for smart small home appliances "renewing a new machine in 365 days if there is a problem". If a user has a performance failure within 365 days of purchasing a machine, he can proceed with a valid purchase certificate. Online appraisal, if it is true, you can replace the new product for free. Taking user satisfaction as the primary criterion, leading the industry's after-sales service market. Not satisfied with solving consumers’ worries and providing users with experiences and services that exceed expectations is the future direction of user services.
At the press conference, Midea officially announced the after-sales upgrade service policy of "365 days for new phones"
According to industry insiders, Midea’s new after-sales service policy has been upgraded to further improve the after-sales service standards of the home appliance industry. On the basis of the original three-guarantee policy and service, it puts forward higher requirements, sets an example for after-sales service innovation, or will change The after-sales status of the home appliance industry has triggered an upgrade of the entire home appliance industry after-sales service, bringing more favorable policies and quality services to consumers. On the other hand, it also reflects Midea's self-confidence in product quality.
At present, the closed loop of the smart home ecosystem built by Midea centered on user needs has begun to take shape. The immersive scene experience at the "Smart Everything" conference has fully allowed the outside world to feel the beautiful life that smart home ecology can bring. At the same time, the press conference also broke the previous "preaching style" single product promotion model, and through the user's keen insight into the user and the foresight of the industry trend, it demonstrated the attitude and determination of Midea to lead the industry in the next ten years. The next decade will be the era of intelligent connection where all things can be wise.