With the popularization of smart homes, the word "smart" has been added to home appliances, such as smart TVs, smart air conditioners, smart refrigerators, and smart light bulbs. Another meaning of intelligence may just be networked control.
All of these electrical appliances are not available today, they have existed centuries ago. With the development of the times and the advancement of technology, it is only the continuous improvement of these functions. Let's look at the mobile phone again. The world's first telephone was invented by Bell Labs in 1940. It was first invented for use on the battlefield, and then slowly evolved into business.
The phone has now developed into the 4G era, and 5G has been tested, but let us recall what the market was like before Steve Jobs’ iPhone appeared. Apple’s former overlord must have been Nokia, a mobile phone with a large palm, underneath it is the keyboard. , The above is the TFT screen, which is a popular product of that era, but when Nokia won the world share for 14 years, it was completely unknown that the company that subverted itself was a company that did not make mobile phones before.
In 2007, Steve Jobs, the soul of Apple, launched the epoch-making iPhone. In fact, he combined his own iPod with phone functions, and replaced the screen with a large piece of glass. The buttons on the bottom of the phone were replaced with only one button. This is the iPhone. , Its appearance can be said to redefine the mobile phone. So far, the iphone has produced 7 generations, and Apple has become the most valuable company and the most valuable brand in the world.
The significance of the subversion is that Steve Jobs told you that your mobile phone is not only used to make calls and send text messages, but also to surf the Internet, watch movies, listen to music, and anything you can think of and what you can’t think of. Now we have a mobile phone. , The time for making calls only accounts for less than one-tenth of the time you use your mobile phone, and even the SMS function has basically been forgotten by most people.
Back to our smart home appliance market, we all know that the TV at home is used for viewing, the refrigerator at home is used for refrigeration, the air conditioner is used to adjust the temperature, and the washing machine is only used to wash clothes. Will there be cross-border entrants to subvert these, telling you that in addition to refrigeration, the refrigerator can also become the center of your family's healthy eating. In addition to adjusting the temperature, the air conditioner can also be used as the air purification center at home, and the washing machine can not only wash clothes, but also It can be used as the home security control center.
Everything is possible, but the possibility of disruptors appearing in the same industry is very small. Only disruptors from cross-industry can truly redefine the industry.