Home > Article > Smart home enters the golden age, IoT cloud platform Tuya intelligently builds the cornerstone of the "interconnection" industry

Smart home enters the golden age, IoT cloud platform Tuya intelligently builds the cornerstone of the "interconnection" industry

In the two sessions that ended some time ago, "Smart Home" included the "14th Five-Year Plan" outline for the first time. The industry believes that the introduction of this plan will push smart home into a golden development period.

The "Fourteenth Five-Year Plan" outlines the deployment of "accelerating digital development and building a digital China" in a relatively large space, and specifically lists the "Smart Home" column in the "Digital Application Scenarios" column, clarifying that it will be "applied in the next 5 years". Induction control, voice control, remote control and other technical means to develop smart home appliances, smart lighting, smart security monitoring, smart speakers, new wearable devices, service robots, etc.".

In fact, the deep integration of digital technology and the real economy is the general trend, which is having an increasingly profound impact on the current supply and demand sides. In the process of consumption upgrade, consumers are more inclined to choose to replace traditional home appliances with smart homes.

In addition, with the rapid development of smart homes, increasingly improved functions and lower costs, there is still a lot of room for development in the sinking market. In particular, measures such as "home appliances to the countryside" and "replacement of old for new" will affect the sinking of smart homes in the third and fourth-tier markets. To a strong leading role. At present, there are already a large number of smart home companies, platform companies, etc. that have laid out the sinking market. Based on the analysis of sinking market consumption data, the development of customized smart home products based on the needs of young people in small towns and other groups has a lot of room for imagination in the future.

However, for many ordinary consumers who are not Geek, some smart homes still have some inconvenience to use, especially because they have not achieved cross-brand and cross-category interconnection. If users want to build a complete whole-house intelligent system, they often need to buy products of the same brand, but not every product of the same brand is easy to use. If users buy separately, they will continue to switch operating platforms, which will greatly affect the user experience. It is also necessary to study the usage and performance of the product. This is still far from the "scenario-based intelligence" that consumers hope to achieve with one-click operation. Realizing the "people-oriented" smart home around the fundamental needs of users will be the main goal of current smart home manufacturers.

Tuya, the "first global IoT cloud platform" listed on the New York Stock Exchange, has realized the preconditions for scenario-based intelligence of "interconnection" through the "Powered by Tuya" product ecosystem.

Through a strong network effect, Tuya has established a prosperous ecosystem composed of brands, OEMs, developers, partners and end users. Tuya's platform provides an open architecture to connect any device of any brand, and at the same time allows users to use and manage all smart devices across brands through an App. This is exactly the operating experience that users hope to obtain. It can be achieved on a smart phone.

Based on this feature, Tuya has attracted a large number of brands to join the cloud platform to integrate their respective brand devices into this unified user interface and connect with other brands through this interface. This self-reinforcing network effect has further enhanced Tuya's brand awareness and produced a word-of-mouth effect, thereby helping Tuya and its partners to form a broad, vibrant and continuously interconnected ecosystem.

As of December 31, 2020, Tuya IoT development platform has accumulated more than 262,000 registered developers, daily voice AI interactions exceed 122 million times, and Powered by Tuya empowers more than 252,000 product SKUs, products and services Covering more than 220 countries and regions, radiating more than 100,000 online and offline sales channels around the world, the "Powered by Tuya" smart device ecology spawned is sufficient to meet the smart needs of end users for all-scenario interconnection.

In the past few years, there has been an excessive pursuit of single product intelligence in the industry, and no real consumer pain points have been extracted. They are often "intelligent" for the sake of "intelligence", especially in terms of device interconnection and interoperability, which has brought poor consumers. Use experience. In recent years, market feedback has gradually formed a consensus across the industry, and the "Powered by Tuya" smart device ecosystem created by Tuya has grown stronger. In the future, the "Powered by Tuya" ecology may become the cornerstone of the industry to fully realize "interconnection".