As the intelligent responsible and star category of the vacuum cleaner market, in the past few years, intelligent sweeping robots have entered rapid growth with breakthrough technology upgrades and the strong Internet brand, and at the same time penetrated into the mass market under the blessing of the "lazy economy". At the end of 2020, CCTV reported on the explosive growth of intelligent sweeping robots: In 2019, China sold a total of 5.436 million intelligent sweeping robots, ranking first in the world, far surpassing 2.745 million in the United States and 238.4 in Western Europe. Wantai has become the world's largest intelligent sweeping robot market.
According to AVC online channel monitoring data, the number of domestic smart sweeping robot brands in 2020 has reached 155. In addition to Cobos, iRobot, Stone and other brands, there are also traditional home appliance brands such as Haier and Midea. At the same time, new entrants such as Yunjing and Uoni Yuri of Japan are struggling to catch up.
As everyone knows, the first decade of development was a decade in which intelligent sweeping robots continued to "hit the wall". During this period, the intelligent sweeping robots used "random" cleaning. They had to "randomly bump" at home to return the line. There was no cleaning plan. As a result, the intelligent sweeping robot not only has low cleaning efficiency, but also may have large areas of leakage. The situation of sweeping, so that consumers' impression of the "plaything" of the intelligent sweeping robot is greater than that of practicality.
In order to solve these shortcomings, many manufacturers have introduced global planning technology based on laser navigation and visual navigation to the intelligent sweeping robot industry, and the intelligent sweeping robot has truly entered the "intelligence" stage. By scientifically planning the cleaning route, it has improved Clean efficiency, reduce the leakage of sweeping. However, problems such as low cleaning power for stubborn stains, susceptibility to obstacles, and easy trapping still make the experience of many smart sweeping robot products unsatisfactory.
After continuous upgrading, the intelligent sweeping robot has entered the 3.0 era. At this time, based on visual information and artificial intelligence recognition technology, the intelligent sweeping robot can intelligently judge and accurately avoid many types of obstacles during the cleaning process. Among them, Cobos launched the intelligent sweeping robot Dibao T8 series using monocular vision technology, Roborock launched the intelligent sweeping robot T7 series using binocular vision technology, and Uoni Yuli launched the V980 series using customized laser navigation technology. The three core functions of cleaning, cleaning, and obstacle avoidance are basically mature, which truly solves the core pain points of household floor cleaning and become the mainstream consumer products in the current market.
As a cleaning service robot, cleaning is the most fundamental value of an intelligent sweeping robot, and it is also a rigid demand of consumers. For most Chinese consumers, sweeping and dragging are equally important, and it is also necessary to improve operation convenience. However, from consumer feedback, the performance of smart vacuum cleaners on maintenance-free and cleaning power does not meet expectations.
In order to respond to the upgrading of consumer demand, Yunjing and Uoni Yuli, as the first echelon brands in the new industry, focus on the R&D layout of high-end global planning products. Relying on strong supply chain integration capabilities and R&D capabilities, they have developed products for intelligent sweeping robots. upgrade.
The former was launched with the mop self-cleaning function, and quickly opened the market to become the dark horse of the industry. The cleaning node of the mop is judged by an algorithm. After cleaning a certain area, it returns to the base station, and the base station will automatically clean the mop. This feature is a perfect solution. This overcomes the pain points of traditional cleaners who need to manually wash the mop; the latter is equipped with an automatic dust collection system, which is equipped with an automatic dust collection system, which is equipped with a 1000W super-powered fan, which can efficiently remove dust box garbage in 10 seconds; and 4.3L. The capacity of the dust bag can meet the cleaning needs of once a month, eliminating the trouble of frequent manual cleaning of the dust box by the user.
According to AVC online monitoring data, as of April 2021, Cobos, Stone, Yunjing, and Uoni Yuri have maintained their strengths in the top 5 positions in the industry, accounting for 58.37% and 15% of the market respectively. 5%, 3.42%, 3.21%, and the total market share is as high as 80.5%. Obviously, the main driving force of the market is gradually transitioning from products to consumer demand, and the improvement of cleaning power and intelligent performance is not only a guarantee for the long-term vitality of intelligent sweeping robot products, but also a stepping stone for entering thousands of households.
Data source: Ovi Data
Judging from the current growth stage of the intelligent sweeping robot industry, the industry is still in a period of rapid growth, and it is still difficult to form a stable brand structure. For companies with strong brands, technologies and channels, there is still broad room for development. However, as the market concentration continues to increase in the future, it is not ruled out that in the future, intelligent intelligent sweeping robots will enter the red sea of full and fierce competition.
In addition, as the home service robot with the largest sales volume at this stage, intelligent intelligent sweeping robots are expected to be able to self-learn language and learn from others in a socialized environment with the further development of the Internet of Things, 5G and AI technologies. Language ability is transformed into the ability to learn independently and deal with problems. In the future, robots will master more autonomous capabilities and realize the essential innovation and development of intelligent intelligent sweeping robot function positioning.